Behind any innovative idea with the potential to become a household name is rarely a single “a-ha” moment, but a trail of experiences long before what outsiders see as overnight success happens.

For Felix Chen and Rudy Pham, one of those moments was an eight-to-ten-hour trek through Hanes Valley, B.C., where they tossed around business ideas as they tried to find their way back on the right path. At the top of the boulder field, they landed on one they knew was worth pursuing and, to their surprise, hadn’t been attempted before.

Three years later, they would innovate a new category born from an East-to-West staple, catch the attention of major retailers, and sell their products in 100 stores across the province. They’d also appear on Dragons’ Den, where they received multiple investment offers.

That idea? Triple X.O.G., the worl ...