VDOT's Meemaw, Ellen Kamilakis, Talks Social Media (It's a Master Class)

Whether you're new to social media or a veteran, this episode of The Road We Travel is a master class on how to build an audience. VDOT's Ellen Kamilakis tells us about tweeting from the passenger seat of a snow plow, how the "Meemaw" character was born of necessity, and how to turn an audience into a community.