Hello & welcome, BEMT, and label claim woes - July 2026
From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates. This week, Danica and Jenni cover: The exciting news in the US about newly-approved sunscreen filter BEMT Why it’s exciting, our predictions for brands that will be first to market, and compatibility watchouts for your SPF development. The pitfalls of fill claims and transparent bottles Issues with test fills, creative workarounds for time savings and aesthetics, and our unexpected love of labels. Connect with us Danica - IG @vanbeekpkg Jenni - LinkedIn @jenniewing
