In this episode of Dental Tech Talks, we sit down with David Herman, CMO and founder of Web Marketing For Dentists, to explore what 20 years of dental ad testing and 800,000 phone calls reveal about how practices actually grow. From his early days directing campaigns for General Motors and Blue Cross to building one of dentistry’s most data-driven marketing engines, David shares how AI is changing lead follow-up, why procedure-based positioning outperforms general messaging, and what separates the offices that thrive from those that stall. If your team is missing calls—or missing the mark—this one’s for you.