This healthcare podcast provides a strategic framework for developing clinical validation studies that effectively influence decision-makers. It highlights a common pitfall where startups produce peer-reviewed research that fails to secure commercial backing or regulatory approval because it targets the wrong audience. The text identifies key stakeholders, such as payers, clinicians, and regulators, noting that each group requires specific types of data regarding cost-effectiveness and patient outcomes. By avoiding typical errors like using weak comparators or irrelevant patient populations, founders can design research that serves as a competitive asset. Ultimately, the source advocates for working backward from the specific que ...