Notas del episodio
The CX Goalkeeper had a smart discussion with Mary Drumond
Chief Marketing Officer at Worthix, host of the Voices of CX, Keynote speaker and thought leader in CX.
I split the discussion in 2 episodes, stay tuned also for the second part next week!
In this episode:
- Customers are bombarded by requests for feedback
- Asking customers for feedback mean asking for their time
- Feedback is a gift
- Common mistakes: surveys are too long, are focused on the company interests, and they don’t provide insights on how strongly the experience is affected
- Big companies need tech solutions to elaborate the feedback
… and much more
How to contact Mary:
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worthixconsumer behaviourfeedback