Correcting a rumor can sometimes make it spread faster. In this episode of Crisis Media Training for the Social Media and AI Era, TJ Walker explains how to respond to misinformation without repeating the rumor, validating the frame, or giving it more oxygen.

Learn when to respond, when to ignore minor noise, and how to reinforce what is true without amplifying what is false.

This Ultamize episode is part of the Ultamize Personal Development Podcast Network.

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