Modern crises do not move in a straight line. They explode in waves. In this episode of Crisis Media Training for the Social Media and AI Era, TJ Walker explains how triggers, reactions, influencers, commentators, and social media outrage turn one moment into a much larger narrative.

Learn why people often react to what they feel happened rather than what actually happened, and how to respond when outrage escalates.

Produced by Ultamize, this episode is part of the Ultamize Personal Development Podcast Network.

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