In this week’s episode John and Bryan sit down with Rachel Sartain, of YES-Homes Group at Keller Williams Realty, who talks about the importance of managing one’s CRM and some of the best practices for realtors who are looking to gain income from their database.

Having served as Team Leader and CEO of Keller Williams in downtown St. Petersburg, FL for 11 years, Rachel has coached thousands of Real Estate agents during her career and is a Certified Leadership Coach for KW Maps Coaching.

Rachel discusses her passion for growing, maintaining, and earning business from her database. She breaks down what pillars of a database Realtors and any industry professional should have, including advocates, contacts, influencers, and past customers.

Salespeople are always looking for reasons to touch their database, and ...