Brian LeDuc is a design strategist who's spent 15+ years working at the intersection of higher ed, corporate learning, and service design. He runs a consulting practice, Learning Designed, where he works with universities to redesign how campuses support the student experience.

His thesis: higher ed was not designed around students. It can be — but most campuses are still set up like a mall, where each "store" (academic advising, residence life, the career center, faculty office hours) operates independently and has no awareness that the student walking through the door has just been to four other stores that day.

What we cover:

Why the discovery years matter, and why "what's your major?" is the wrong question. Brian argues that 50–80% of employers say the major doesn't matter, and that early general education c ...