Tips for Maintaining FTC Compliance When Using AI

In this episode of "Clearly Conspicuous," consumer protection attorney Anthony DiResta shares best practices for compliance with Federal Trade Commission (FTC) rules and regulations when using artificial intelligence (AI). Mr. DiResta's discussion outlines eight essential pillars for effective compliance management: governance, substantiated marketing, transparency, data integrity, security, staff training, continuous monitoring and special precautions for high-risk AI uses. He emphasizes the importance of truth in advertising, informed consent, ethical data handling and ongoing vigilance in adapting to regulatory changes when companies advertise or promote their AI services or products.