Most business owners think they need a new website. Mickey Mellen has been building them for seventeen years, and a lot of his job is talking people out of it.

Bobby is joined by Mickey Mellen, co-founder of GreenMellen in Marietta, Georgia, for a practical conversation about marketing when you run a company and nobody on your team owns marketing. Mickey's argument is that almost everybody overthinks it. He gives five things to focus on, website, email, local, data and social, and says a little bit in each one beats a lot in one and nothing in the other four.

Along the way: why your website is now the last place a customer goes rather than the first, what your homepage should say instead of how many years you have been in business, and what he found when he ran fifteen thousand WordPress sites through a scanner he built.

The bac ...