Creating sustainable impact is never straightforward. It’s about understanding vested interests, building trust, and leading with humility.

In Part 1 of our conversation, Ubah Thomas Ubah (Senior Social Protection Specialist, World Bank) shares how change really happens — not by imposing solutions, but by putting people first.

In this episode you’ll hear:

1. How vested interests quietly shape decisions and outcomes

2. Why humility and emotional intelligence often matter more than expertise

3. What “people first” means in practice when designing programs that last

4. How human-centered design connects technology with social protection for real results

Ubah reminds us that sustainable impact doesn’t begin in polished strategies or reports — it begins by listening, learning, and meeting people where they a ...