Ever thought about starting a business that’s both nostalgic and a bit rebellious? Enter Stevie's world, where G-Shock watches—those chunky, indestructible, let's go back to the ‘90s kind of timepieces—become something fresh. Stevie, noticing this weird little space in the market, decides he’ll turn G-Shocks into affordable "luxury." Yeah, we're talking about customizing watches to look like those thousand-dollar models but for a fraction of the price. He’s sourcing bands and hour markers and digging through online marketplaces like eBay and Etsy, practically drowning in options. It’s like that deep dive into a video game shop you loved as a kid, only now he's wading through watch parts and tiny screws, experimenting on which combos look just right. It’s scrappy but kind of thrilling, don’t you think?

There’s some ...