How do you convince investors, patients, and the healthcare system that a new category in women's health needs to exist?

Joanna Strober is the founder and CEO of Midi Health, the telehealth company providing insurance-covered primary care for women navigating perimenopause, menopause, and beyond. Joanna started Midi in 2021 after her own frustrating search for menopause care, following an earlier career as a venture capitalist and as health tech founder.

In this conversation, Joanna talks about the early development of Midi, and how the model expanded based on patient need to offer the full scope of what Midi does today. She digs into how she raised venture capital for a category that didn't yet exist, and the economics of building an insurance-covered, clinician-led virtual specialty care model. Joanna also shares how she manages the ...