What do you do when you haven’t yet reached scale, but market conditions have changed and runway is running out?

Tori Lecomte founded Sesh in 2019 to bring the power of therapist-led group therapy to consumers. Not coming from a healthcare or CEO background, but convinced the modality was dramatically underutilized, she focused on making sure she had market validation, launching a revenue generating in person direct to consumer marketplace, before adding virtual services, expanding to b2b sales, and then ultimately selling the company in 2023.

In this conversation, Tori talks about the strategic choices and challenges of building Sesh, the marketplace conundrum at the start, the strategic pivot from consumer to employer sales, navigating a crowded mental health market, and being painted as a point solution. Tori shares the challenges  ...