AI is Biased. Latimer Wants to Fix That.

ChatGPT is biased. So are Claude, Gemini, Grok, and even non-computer-based reasoning systems—that is, people. Computers have inherited and amplified many of our blind spots.

But is it okay to acknowledge that? And if it is, what should we do about it?

John Pasmore is answering that question.

John is founder and CEO of Latimer, a model that can work on its own or in concert with larger foundation models to create more robust and accurate results for queries that require an understanding of Black history.

Latimer has traction with educational institutions and a partnership with Grammarly—early signs of success. But what is the right metaphor for Latimer’s function? If it’s relevant only for specific queries, maybe it’s a microscope. But if foundation models simply aren’t comprehensive enough, then tools like Latimer are more like glasses or contact lenses—something people need to use far more often.

Which analogy customers agree with may determine the company’s trajectory.

3:20 How dissatisfaction with corporate banking culture motivated John to pursue entrepreneurship full-time.

3:50 Growing a nightlife guide into a profitable print magazine and ultimately leaving banking to focus on media.

6:40 Getting Russell Simmons’ attention and bringing him on as a partner

7:30 Present at the creation of hip hop’s boom

12:10 Wanting a deeper understanding of how technology actually works so much that he pursued another degree

15:30 John describes identifying bias in AI as both a moral issue and a commercial opportunity.

20:00 Partnering with universities, including HBCUs, to digitize and activate archival materials

22:10 Latimer plans to create a marketplace where content owners can license data on their own terms.

25:00 How Latimer measures and benchmarks bias-reduction in AI outputs.

27:30 Political resistance complicates conversations about bias and inclusivity in AI.

28:30 Latimer’s relevance in healthcare

32:30 John explains why he is not interested in selling Latimer to a large tech company.

35:50 John confirms that the company is approaching cash-flow positivity and preparing for a major announcement.