Join us as we explore the intersection of endurance athleticism, entrepreneurship, and authenticity with Bill Armstrong, CEO of endurance sports nutrition brand NEVERSECOND. Are endurance athletes inherently creative or more practical? How does authenticity in athlete marketing play out for his brand? We delve into these topics on this episode of the Spread.

Discover Bill's unique approach to marketing, which focuses on authentic storytelling from athletes who genuinely love NEVERSECOND's products. Learn about the challenges and rewards of building a brand in the endurance sports nutrition industry, and gain valuable insights into the decision-making process behind investing in branding early on.

As a former endurance athlete who holds 18 years of experience running a successful B2B product manufacturing company, Bill brings a wealth  ...