Welcome to Episode 5 of Business Diaries - Real Startup Stories. In this episode I’m joined by Chanel from Chanel’s Cakery, an online cake business based in Cornwall that has built a huge following online and now ships cakes nationwide. At one point she had 800 people waiting on her website for a restock… and sold 2000 cakes in just 30 minutes. In this episode we cover: • How Chanel’s Cakery started • Building a loyal audience online • What happened during the viral cake restock • The reality of running a fast-growing food business • Shipping cakes across the UK • Advice for anyone wanting to start an online business This podcast is all about real startup stories from real people - not overnight success, but the journey behind building something from nothing. If you enjoy hearing how everyday people turn ideas into businesses, make sure to subscr ...