Most salespeople sell what the company gives them and call it a day. Jeff Burgess built an empire inside someone else's infrastructure.

In this episode, Jeff shares how he turned third-party manufacturer relationships into a self-sustaining sales force, using his employer's accounting, warehousing, and marketing as the engine while doing what he did best: selling. From managing the State of Texas contract to moving over $4 million in Unisys PCs in a single year, this is a masterclass in seeing opportunity where others saw a fad.

The secret? Two rules he learned early and never abandoned: Know Thy Customer and Know Thy Competition. While others raced to the bottom on price, Jeff was selling value, longevity, and trust. Any schmuck can win on price. Jeff was never that schmuck.

This is the story of how thinking sideways, building  ...