Your website ranks number one. So why is ChatGPT sending patients somewhere else?

Six months ago, ranking number one for Invisalign in your city was the whole game. Today a patient asks ChatGPT for the best place in town and gets back a shortlist of practices.

You're not on it. And the ranking you worked so hard for? It barely matters now.

AI didn't break your marketing. It exposed the generic copy that was never really about your practice in the first place.

Here's what we get into:

• Why your number-one Google ranking quietly stopped mattering
• How the Google core updates started burying generic content, and why most dental sites became sitting ducks
• The real reason Google ranks anyone, and the honest question you should be asking about your own site
• EEAT ...