A patient fills out your form at 8 p.m. on a Tuesday. What happens next?

The gap between the click and the chair is the one operational problem that kills more marketing ROI than anything else — in the US and the UK. It’s not a lack of leads. It’s leads that reach out, don’t hear back fast enough, and go find someone else.

In this episode, we get into what the research actually says about response time, what we see when we plug into a new client’s call tracking on day one, and what the practices closing this gap are doing differently. It’s not glamorous. Nobody’s posting their response time on Instagram. But it’s probably the most expensive gap in your practice right now.

Here’s what we get into:

• Why unanswered phones during lunch are quietly bleeding your new patient numbers — and what the data looks ...