#2: Shelley Bostrom on Clear Aligner Success & Dental Team Dynamics

In this episode, Eric is joined by Shelley Bostrom, founder of Align My Practice. Shelley draws on her extensive background across the dental industry to share transformative strategies for dental practices, with a special focus on integrating clear aligner technology. She underscores the importance of team education, dedicated leadership, and fostering a patient-centric culture. The conversation explores the significance of building upon existing patient relationships and employing strategic marketing efforts to elevate treatment acceptance and drive practice growth. Gain insights into addressing the hurdles of staffing, adopting new systems, and how these challenges affect practice growth.