Ryan McKeen co-authored Tiger Tactics in 2019. Since then his firm has seen exponential growth and has secured a $100M jury verdict. If you want to be referred business, people need to know you, like you, and trust you. Tiger Tactics' in depth advice, rooted in experience, shows Ryan's colleagues he can be trusted with their referrals.

In this episode we talk about the value of writing a book and some of the concepts Ryan wrote about in Tiger Tactics.