What does it really mean to be “rich” in 2026?

In this episode of Rich Girl Rundown, Kate Bouchard and Ada Slivinski break down the biggest stories shaping business, brand, and culture right now—from a $125M funding round to a marketing controversy that refuses to stay in the past.

They cover:

• Kindred’s $125M raise and the rise of home swapping as consumers shift from ownership to access
• Frida’s resurfaced marketing controversy and what it reveals about brand longevity, cultural shifts, and crisis response
• The rise of experiential retail — from Aritzia’s massive new Vancouver flagship to Netflix’s move into real-world “Netflix House” experiences Why brands are investing in IRL experiences as digital fatigue hits a tipping point
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