Typography is everywhere, and whether we realize it or not, we make judgments about fonts before we ever read the words they're carrying. In this episode, Amy explores why typography is far more than decoration and how the right type choices can communicate personality, build recognition, reduce friction, and reinforce trust.

In this episode, Amy talks about:

• Why typography is the "body language" of your brand
• The difference between serif and sans serif typefaces and the personalities we often associate with each
• Why neither serif nor sans serif is inherently more professional or effective
• How typography influences readability, comprehension, cognitive load, and user experience
• Why typographic choices can shape perceptions of sophistication, trust, accessibility, playfulness, and m ...