What makes a logo memorable? More importantly, what makes a logo mean something?

In this episode, Amy digs into one of the biggest misconceptions in branding: the idea that a logo is a brand. From birthday parties at McDonald's to Nike's swoosh, Target's bullseye, and even Levi's attempt to hide its logo, we explore why recognizable symbols work...and why recognition alone isn't enough.

In this episode, Amy talks about:

• Why a logo is a symbol, an identity is a system, and a brand is a reputation
• Why recognizable logos become powerful because of the meaning we've attached to them
• How Nike built decades of meaning around a simple swoosh
• Why Target's bullseye works because the entire brand experience supports it
• How childhood memories and repeated experiences can make something ...