BOSS with David Cohen, the CEO of the Interactive Advertising Bureau (IAB)
BOSS by Ali Levitan por Ali Levitan
Notas del episodio
David Spills on what's shaking up the digital world: "The pandemic pushed digital evolution into overdrive.. and it's never been the same." He's not just talking about the boom in e-commerce or how every brand suddenly got serious about its online presence. It's bigger. "AI, streaming, privacy, measurement, sustainability" and it's not stopping there. "We've got this upswell around third-party cookie deprecation and privacy implications. How do we prep as an industry? It's super dynamic."
Palabras clave
leadershipmarketingcareerbossdigital marketingmartechdatabusinessadvertisingAItransformationinnovation