Conor Begley is Chief Strategy Officer at CreatorIQ, an Influencer and creator platform that works with some of the worlds biggest brands including Nike, Disney, Estee Lauder & more.

Many brands try and fail at influencer marketing. Why?

In this episode we dive into how brands have scaled successfully off the back of effective influencer marketing, what smaller brands can learn from the likes of Gymshark and Skims, the explosion of the creator economy and shifts in how platforms like Meta, TikTok and YouTube are supporting enhanced opportunities for brands to drive brand awareness and growth through influencer and creator partnerships.

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