‘What’s going to make me happy?’ - Behind the brand Llovesick, with Founder and CEO Collin McMannis

Collin is the founder and CEO of Llovesick, an LA based fashion brand that’s bringing meaning to brand building. We dived into Collins youth in Ohio, how losing his way in life & chasing money doing medical sales ultimately led him to starting the brand.

Covered in the Episode:

• Finding his purpose: from medical sales to founding the brand with personal meaning: "I don't know if it's gonna make me money, but I think it's gonna make me happy."
• The meaning behind the name "Llovesick" and what’s with the L's?.
• Getting product on MBA, NFL, UFC stars as a launchpad for the brand.
• How he leant into Gorilla marketing and social media, lessons from Jerry Lorenzo & the power of word of mouth marketing.
• The marketing tactics and focus on content marketing used to drive rapid growth.
• Advice if you are feeling stuck in a job or career you have no passion for.
• How social media has skewed what ‘success’ truly means.
• Collin's advice to people wanting or in early stages of starting a brand.
• Why he believes entrepreneurship is a blessing and a curse.
• How he deals with failure: "Discipline gets you through anything."

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Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Check out Llovesick: https://llovesick.com

Connect with Collin on Instagram: https://www.instagram.com/collinmcmannis

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