"Every marketing $ is measured, every cent considered" - 2024 predictions for the world of marketing and ecommerce with Chief Strategy Officer, Chris Johnson

Chris Johnson is the Chief Strategy Officer of Flight Performance, and oversees our entire client and product portfolio. With 10+ years of advertising experience he has collaborated with brands like Wilson, Hyperice, APL, Native, Liquid Death, Loft, 47 Brand, Puma, Ghost Golf, Represent Clo and Outside Magazine. Previously, he was a board member and the Director of Strategy at Common Thread Collective.

In this episode we dove deep into 2023 takeaways and 2024 predictions and hot takes, Including:

• Chris's journey from non profits to agencies and working with 300+ brands
• The biggest takeaways for ecomm & growth marketing in 2023
• The agency landscape shift: from executional partners to strategic partners
• Shifts in core platforms last year: the year of AI
• The keys to customer acquisition success
• The agency / in-house dynamic: how to win
• How to utilize consumer insights to inform strategy
• BFCM 2023 takeaways and predictions for BFCM 2024 
• Chris's rapid fire thoughts on: YT Shorts, TT Shop & the metrics that matter
• #1 advice for brands under $10M in 2024
• Predictions, emerging trends and hot takes for 2024

Motion is the world’s best performance-creative analytics tool. 

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: HERE

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