The Mental Health Epidemic

The Mental Health Epidemic

Bitesized: Marketing | Entrepreneurship | Brand Building por Bitesized
21 nov 2023
39:10

Notas del episodio

The United States is grappling with a mental health crisis.

According to the National Institute of Mental Health (NIMH), approximately one in five adults in the U.S. experiences mental illness in a given year, translating to over 51 million people.

The prevalence of major depressive episodes among adults has risen steadily, with the Substance Abuse and Mental Health Services Administration (SAMHSA) reporting a 17% increase from 2019 to 2020 alone.

These statistics underscore the growing urgency to address mental health concerns on a national scale.

As demand for mental health services surges, there is a pressing need for comprehensive and accessible mental health resources, as well as destigmatization efforts to encourage individuals to seek help without fear of judgment.

Leon Mueller is CEO and Co-founder of Bloom, an app that teaches you to be your own therapist with self-guided video classes that help you learn and practice therapy tools & techniques designed by leading therapists with a mission to help 1 billion people improve their mental health.

Covered in the episode:

  • Leon’s journey from moving to America, learning graphic design and launching Bloom
  • What motivated Leon to get into the mental health space
  • A billion people suffer from mental health issues but can't afford or can't find a therapist
  • Why and how CBT (Cognitive behavioral therapy) was a game-changer for starting Bloom
  • How Bloom is making therapy accessible, on their quest to help 1 billion people improve their mental health
  • The destigmatization of mental health.
  • How Bloom became When to raise capital and what to do with that money
  • The most effective marketing strategies used to grow Bloom
  • The importance of listening to your consumers and nurturing them to keep them coming back
  • Why your consumers experience is everything
  • How Bloom is incorporating AI into their app and how Leon sees AI changing in the future+ much more.

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Palabras clave

tik tok
media buying
mental health