

Building personal and consumer brands with Feat Clothing Co-Founder & CEO Taylor Offer
Bitesized: Marketing | Entrepreneurship | Brand Building por Bitesized
T2 · E4
13 oct 2023
45:37
Notas del episodio
Co-Founder & CEO of FEAT Clothing, "The best account to follow on LinkedIn" Forbes 30 under 30, Featured in NY Times, Entrepreneur, Forbes: Taylor Offer knows a thing or two about building a personal and consumer brand.This is a must listen for any entrepreneur. Taylor talks, with a level of transparency most don’t, about the highs and lows of entrepreneurship. The challenges of disconnecting business success from personal happiness. Other highlights from the episode:
- How being a fan of the LA Clippers & not fitting into the ways of traditional schooling led Taylor into his entrepreneur journey
- From finance and a corporate internship to starting his entrepreneurial journey
- What it is to be "sensory sensitive" to clothing
- Going from 5K to 130K followers on LInkedIn & how that growth helped scale Feat
- The importance of building trust within your audience
- The impact iOS14 had on Feat - from flying to surviving
- Half naked billboards throughout LA: what drives his marketing philosophies
- Separating yourself from your business to protect your mental health
- The importance of energy & tone as a leader
- How transparency attracts the right kind of people in your life
- Leaning into your uniqueness
- Visual and customizable creative reporting: get to the insights quicker
- Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
- Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution