Fifteen years ago Charles Werb faced at red pill or blue pill kind of choice in his life: Buy a Harley motorcycle or sail across Antartica. He chose the blue pill, the color of ice, and began to work on his invention: The Swoosh Snowsailer - a craft capable of sailing across the frozen continent. Along his journey, he became a publisher of adventure and sports magazines and eventually found himself in the Adventure movie business, promoting films on climbing, ultra running, cycling, skiing, paddlesports and more, and eventually founded the company Adventure Entertainment with a couple of partners. When the pandemic shut movie theaters down, the trio quickly adapted to an online streaming service, known now as Adventure Plus, and is now home to more than 500 adventure films, including cycling, skiing, fly fishing, kayaking, running and more.