CEO: “I Finally Found What Matters” | Coach Bob Shenefelt

Coach Bob Shenefelt built a distribution company that landed on Inc. Magazine's fastest growing list.

But he was also working 110 hours a week and miserable. His priorities were a mess: his wife and kids were getting the leftovers, and the money didn't fix the problems.

When he stepped away from his business and came back, his own team told him they didn't want him doing what he used to do, which left him with a question: “Who am I without the work?”

The answer became iMatter, a human operating system Bob built for himself first. He now coaches Visionaries who have the team and systems in place but still feel like something's missing.

Here’s what we covered:

→ Getting promoted to sales manager, hating it, and starting his own company instead

→ The poker table lesson about image and who's actually winning

→ His 3-3-1 morning routine and why he shares it with 25 people a day

→ What to do when your business outgrows you Chapters

0:00 Intro

1:00 Mistake number 101: from salesman to founder

3:41 Adversity and the empty win

10:06 The poker table image game

14:33 The what matters most exercise

15:41 Health, injuries, and 75 Hard

20:00 The 3-3-1 morning routine

26:32 His first client: rent a friend

28:22 Hiring an AI chief of staff

36:51 Go to the mountain

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