Matt McAlpine went from washing kegs at a cider farm to running Michigan's largest cannabis beverage operation.

The early days at Blake’s Hard Cider were tough… Their first big bet (getting non-smokers into dispensaries with a 2mg drink) didn't land the way they planned.

They adjusted and deployed 150 refrigerators into dispensaries which doubled average sales per store.

And they went from near zero to manufacturing 60%-80% of all cannabis beverages in Michigan.

In our episode we covered:

→ How Matt scaled Blake's Hard Cider from 10,000 to 1.3 million cases

→ Why the "get canna-curious consumers into dispensaries" strategy failed

→ The play that unlocked 51 dispensaries and doubled their average order size

→ How Michigan stacks up as a cannabis beverage market

→ How 37,000 Michigan liquor sto ...