Dan Dulka and I started Drive Creative over 10 years ago but that’s when the real education began.

The first year or two was mostly brute force since cash was tight.. Right when we landed manufacturing clients and a public company with $2 billion in annual revenue, Covid hit. We lost most of our business overnight.

But instead of pivoting fast, Dan shared how we held on and hoped. But hope is NOT a good strategy.

In this episode, we tackled:

→ How Covid forced a full pivot

→ Why implementing EOS changed our partnership and the way we ran the company

→ How we’re rebuilding our team model around AI to create more leverage without losing culture

→ What "AI Thursdays" looks like and why we started it

Though it’s taken 10 years, it really does feel like something shifted three years ago. Like we went fro ...