Temporada 1
Plan Double Z
Shipping Landing Pages
Motion Without Movement
In this episode of Beyond the Build, I sit down with Jeanniey Walden, Chief Marketing Officer and founder of Liftoff Enterprises, to talk about what it really takes to move from strategy to execution inside complex enterprise organizations. Jeanniey has worked at the intersection of strategy, revenue operations, digital transformation, and delivery. We dig into why it is rarely one obvious bottleneck, how friction shows up across teams and systems, and what it takes to ship faster without creating downstream mess. We also cover: How enterprise campaigns actually move from strategy into live digital experiences Where delivery slows down most often, from unclear inputs to late stage breakage Why silos in tools and data create friction, and how teams work around systems that do not connect How approvals and budget governance quietly throttle delivery Where AI helps right now, especially in automation and keeping workflows moving This episode is a grounded look at the systems and relationships that determine whether enterprise execution stays stuck in coordination, or turns into repeatable delivery.
In this episode of Beyond the Build, I sit down with Alex Lloro, founder and managing director of All Marketing Services, to talk about what it takes to ship landing pages fast when performance is on the line. Together, we cover: How landing pages fit into the daily workflow of PPC and conversion rate optimization How they balance design with performance, including speed and load time Where timelines slip most often, including approvals and feedback loops WordPress builder realities, including Gutenberg and Elementor limits, and why they prefer Brizy Why SOPs matter once you start onboarding freelancers Where AI helps today, including first-pass drafts that still need human refinement This episode is a grounded look at the mechanics behind fast, repeatable landing page production, and the systems that keep teams from trading speed for quality.
In this episode of Beyond the Build, I sit down with Laura Patterson, President of VisionEdge Marketing, to unpack why a strong marketing strategy still gets stuck when it is time to execute. Laura shares how high-performing teams keep execution tied to real business outcomes, why “random acts of marketing” quietly drain capacity, and what separates motion from actual movement. We also cover: – Why outcome clarity should come before any initiative starts – How prioritization (not effort) often sets your real speed limit – What MRDs/PRDs and simple QA-style thinking can do for marketing work – What AI can speed up next and why process still comes first – Why documentation makes handoffs cleaner and reduces rework – Why change feels awkward at first and how to keep teams from snapping back to old habits
In the first episode of Beyond the Build, Shawn Johnston talks with Christopher Barbauld, President of The Barbauld Agency, about the realities of shipping websites and ongoing marketing work inside a small agency. Chris runs a team supporting clients across very different industries, and he breaks down how projects move from early direction to build to launch. They get specific about where things slow down, why the final stretch of production often takes the longest, and what helps teams keep delivery predictable without adding unnecessary complexity. If you are working in WordPress or any form of low code website development, you will recognize the patterns. Together, Shawn and Chris cover: How their website process flows from discovery to design to build to launch The two friction points they see most often: getting the work started and getting approvals finished Why the last 5 to 10 percent of a project is where timelines slip The tradeoffs of small teams and multi-hat roles, plus what to watch for When the owner becomes a bottleneck and how to remove that pressure from delivery Practical WordPress lessons, including client editing access and the “cat on the homepage” story (and what it taught them) How they use Asana to keep handoffs clean across copy, design, and build Leadership and culture references from Creativity, Inc., Radical Candor, and Leaders Eat Last A simple digital improvement many local businesses still overlook: your Google Business Profile What stays valuable as AI changes the work: clear systems and strong customer service If you lead projects, run an agency, or support web production inside a team, this episode is a grounded look at the mechanics that determine whether work ships cleanly or drifts. It is especially relevant if your world includes a low code WordPress website or a team balancing custom work with website builder expectations.