In Episode 2 of Beyond the Brief, recorded under the warm Athenian sun, Ute Hildebrandt welcomes Anol Bhattacharya, EVP of Innovation and Technology at Hotwire Global. As the lead of the Hotwire AI Lab, Anol explores how organizations can use artificial intelligence in ways that are both effective and responsible.

Together, they dive into the concept of Agentic AI and what it means for the rise of “agentic organizations” and how these shifts are reshaping the way we work. Drawing on insights from the Agentic Organizations Report, developed in collaboration with the House of Beautiful Business, they unpack how businesses can harness AI’s potential without losing sight of what makes us human.

At the heart of the conversation is a fundamental question: How useful is your content, really? In a world optimised for ...