Beyond The Bio

por Moja

Emprendimiento Mercadotecnia

Temporada 1

044: Book Launch Blueprint with Dan Bradbury

How can you launch your book with a bang? Dan Bradbury has joined me to talk all about book launches. Dan is the owner of a private equity group and his primary focus is as an investor who specialises in taking companies already producing seven figures in revenue and accelerates their growth to over 10 million. He has founded, built and sold two companies for seven figures and has invested in over a dozen other companies on top of the five businesses that he has purchased outright. Dan’s speciality is maximising the value of a business, whether it be simply to keep the business and reap the rewards or to exit the business for a big payout he has done on seven different occasions. During his professional career, he has shared his knowledge and expertise through authoring two books; Breeding Gazelles & Turnover is Vanity, Profit is Sanity. In this episode I chat to Dan about the interesting ways he launched his books, including his story on how Sir Richard Branson accidentally attended his book launch. Dan shares some nifty ideas on how to gain traction before your book launch and gives some super handy tips and tricks for anyone doing their first ever book launch. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Dan: Website: https://danbradbury.com/ Books: https://www.amazon.co.uk/stores/Dan-Bradbury/author/B01ETJMN8O?ref=dbs_a_mng_rwt_scns_share&isDramIntegrated=true&shoppingPortalEnabled=true Podcast: https://www.buzzsprout.com/1193879 Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

043: Get More LinkedIn Recommendations with Adam Strong

How can recommendations boost your LinkedIn profile? LinkedIn recommendations can give your profile a real boost of authenticity and trust. Someone who knows all about this is Adam Strong. Adam is known as the ‘Business Strategist’, Best Selling Author, Entrepreneur, International Speaker and Host of ‘The Business Strategist’ podcast. He currently runs three different businesses and works with leaders and entrepreneurs in the professional services industry to empower them to scale up through his business mastermind programme. Adam is hugely passionate about helping his clients in growing and scaling their businesses in a fast and strategic way. In this episode, Adam shares how recommendations can boost your LinkedIn profile. He also discusses how to get recommendations, what to include in them, and shares some insights into how they benefit people based on proven experience. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Adam: LinkedIn: https://www.linkedin.com/in/adamistrong/ Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

042: Build a Brilliant Bio

On Beyond the Bio, we cover a range of things that you can do to contribute to your bio and make it awesome. But have you actually written your bio? Having a bio readily available is super helpful to be able to share with people for speaking events, awards, podcasts, and much more. It’s good to have a short and a long bio, as different lengths may be required for different purposes. Your bio tells people who you are and should be completely unique to you. In this episode, I’m discussing why bios are so important, and some key things to think about when crafting one. This is a must-listen for anyone wanting to make their bio really stand out. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

041: How Audiobooks Amplify Authors with Elisabeth Valentine

Should you turn your book into an audiobook? Audiobooks have seen a massive rise in popularity over recent years, with many people opting to listen rather than read. But have you ever thought about publishing an audiobook yourself? In a previous episode of Beyond the Bio, Marianne Page spoke about how she’d published an audio version of her book. This led me to think about the importance of audiobooks in today’s publishing world, and how they can be such a benefit to your audience. To chat about this, I invited Elisabeth Valentine on to tell us all about audiobooks. Elisabeth is a voice over artist, singer, speaker and performance coach. She has been a professional performer since the age of 8, and lends her voice, expertise and coaching to some of the biggest brands in the world like Disney, Apple, Netflix, Just Eat and more. Elisabeth coaches people on their public speaking, pitching, presentation and networking skills, so they can confidently make the biggest positive impact on the world. In this conversation, Elisabeth discusses the importance of audiobooks for authors, the rise in audiobook consumption, and the process of recording an audiobook. She emphasises the benefits of authors narrating their own books and provides tips for anyone looking to record their own. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Elisabeth: Instagram: @elisabethvalentine_ Facebook: www.facebook.com/elisabeth.valentine/ LinkedIn: www.linkedin.com/in/elisabethvalentinekristiansen/ How to Record an Audiobook course: https://elisabeth-valentine-kristiansen-s-school.teachable.com/p/how-to-record-an-audiobook Discount code: BEYONDTHEBIO www.elisabethvalentine.com Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie References: 033: How Books Boost Business with Marianne Page

040: Defining Brand You

How do you define your personal brand? Raising your personal brand is super important for becoming a trusted presence in your industry, and it can be done in a multitude of different ways. However, do you know what your personal brand is? Or what you want it to be? In this episode, I’m discussing how to find out what your personal brand looks like from an outsider's perspective, what invisible PR is, and how to define your core values to reflect in your brand. Whether you're just diving into personal branding or you're already pretty well-known, keeping up with regular audits is a smart move. This episode is full of helpful tips and tricks on exactly how to do just that. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie References: 032: Strategies for SEO Success with Andrew Armitage

039: Getting the Book Bug with Susan Routledge

Have you ever thought about writing your own book? In this episode, I’m thrilled to welcome Susan Routledge back to join me in talking all things books. Susan is an award-winning beauty & aesthetic clinic owner, leading industry speaker, author and member of numerous beauty industry steering groups and judging panels. Having written five books, and with plenty of enthusiasm to write more, Susan is well-versed on the whole writing process. Susan shares how beneficial publishing a book can be for your profile and the opportunities that it can lead to. We discuss the books Susan has written, how she prefers to write, and tips on how to get started on your very first book. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Susan: LinkedIn: https://www.linkedin.com/in/susan-routledge-51729013/ Website: https://susanroutledge.com/ Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

038: Speaker Kit Essentials

Do you want to get a speaking gig, but don’t know where to start? Speaking is a brilliant way to establish yourself as a voice to be trusted within your industry. And, if you’re speaking in front of the right audience, it can also generate leads for your business, so it’s definitely something that you should be thinking about doing to raise your profile. In this episode, I’m taking you through the steps of how to create an awesome speaker kit. I’ll cover what you need to include, how you can promote it in different ways, and touch on some key points to think about when thinking of starting your speaker journey. If you’re enjoying the podcast, don’t forget to leave me a review! So, let's get stuck in… References: 017: Elevate your Speaking Game with Dani Wallace 011: Speaking as a Strategy with Camilla Collins 005: TEDx: From Idea to Spotlight with Michaela Reaney https://www.sophiemilliken.co.uk/ This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

037: Becoming a Viral Sensation with Jo Hutton

What does it feel like to have 7 million+ views on an Instagram reel? Having experienced this herself, Jo Hutton is here to tell us all about it. When Jo walked into a yoga class for the first time over 15 years ago, she didn’t know her whole world would change forever. After seeing the transformational results that yoga brought to herself, she decided to dedicate her life to sharing the gift of yoga with others. Jo runs Happy Yoga Newcastle, an online yoga membership and studio, and Newcastle Yoga School where she trains people to become yoga teachers themselves. She was awarded Senior Yoga Teacher status by the Yoga Alliance Professionals in 2019. After posting a video showing how to do a ‘magic neck stretch’ on Instagram, her online following grew exponentially. We learn how this happened, what she felt like to go viral, and how she maintains her social media platforms now. We also cover Jo’s thoughts about monetising her content, and some top tips on what to post for Instagram’s algorithms liking. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Jo: Instagram: https://www.instagram.com/happyyoganewcastle?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== TikTok: https://www.tiktok.com/@happyyoganewcastle?is_from_webapp=1&sender_device=pc Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

036: Pitching to the Press with Liz Perkins

How do you pitch to a journalist? In this episode, I’m joined by Liz Perkins. Liz has experience working across the national press and is currently the night news editor at the Daily Express. Liz is multi-award winning for her journalism and has made significant changes through her work including successfully changing the law through the End This Injustice campaign that led the Government to pledge to overhaul the Family Court through the Domestic Abuse Bill. Liz was the defence reporter for the South Wales Evening Post/Wales Online where she regularly reported from Afghanistan between 2008 and 2014. She was also elected as a chapter leader of the Oxford Business Alumni Network in London, leading her to single-handedly organise events at Blenheim Palace and the Houses of Parliament. She is also a member of European Women on Boards and Women in Journalism. We’ll be covering Liz’s varied career, hearing about the exciting opportunities she’s had to work on and her advice on how you can pitch effectively to journalists. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Liz: LinkedIn: https://www.linkedin.com/in/liz-perkins-7b667b75/ X: https://twitter.com/lizperkinsmedia Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

035: Boardroom Secrets with Mark Moseley

Ever wondered what goes on behind the scenes of top BBC business show, The Apprentice? In this episode, I’m joined by Mark Moseley to give us all the goss. Mark is the founder of the London based pest control business, PestGone Environmental, whose clients include the rich and famous and members of the Royal Family. He is also the published author of the book Pests to Peace, and last year he appeared as a candidate on The Apprentice. We’ll be talking about the process of going on the show, the benefits it has brought, as well as some of the negatives. We’ll also delve into Mark’s business, and some of the things he’s done to raise his profile within his industry. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Mark: LinkedIn: https://www.linkedin.com/in/mark-moseley-0434b3123/ Pests to Peace Book: https://www.amazon.co.uk/Pests-Peace-Military-grade-control-secrets/dp/178133742X Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

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