In this episode my guest is Paula Worthington, founder and president of Worthington PR & Story, a highly sought-after communications, public relations, social media, and marketing agency dedicated to helping brands share their stories with the world. With more than 20 years of experience, Paula is an experienced entrepreneur, respected national PR leader, and award-winning communicator who was inducted into the Canadian Marketing, Advertising, Communication and PR Hall of Fame in 2022.

We discuss how relationship-led work stays at the center of great communications, with technology working quietly behind the scenes to support it. Paula shares how her team balances personalized service with efficiency, decides when people or tools should lead, and creates a culture where experimentation feels safe. The c ...