Pinterest is an underrated growth channel for podcasters.

In this episode of Behind the Workflow, Simona Costantini and Taly Melo chat with Andi Smiley, founder of The Friendly Podcast Guide, about using Pinterest and SEO to grow a podcast sustainably. Andi shares how she schedules content in advance, builds long-term traffic, and creates workflows that support real life without burnout.

Perfect for podcasters who want a hands-off, search-driven growth strategy.

Episode Timestamps / Chapters

00:00 Welcome to Behind the Workflow

01:46 Meet Andi Smiley and The Friendly Podcast Guide

03:26 How Andi discovered Pinterest for podcast growth

05:05 Why Pinterest users behave differently than Instagram or TikTok users