Using Pinterest + SEO to Grow Your Podcast with Andi Smiley

Pinterest is an underrated growth channel for podcasters.

In this episode of Behind the Workflow, Simona Costantini and Taly Melo chat with Andi Smiley, founder of The Friendly Podcast Guide, about using Pinterest and SEO to grow a podcast sustainably. Andi shares how she schedules content in advance, builds long-term traffic, and creates workflows that support real life without burnout.

Perfect for podcasters who want a hands-off, search-driven growth strategy.

Episode Timestamps / Chapters

00:00 Welcome to Behind the Workflow

01:46 Meet Andi Smiley and The Friendly Podcast Guide

03:26 How Andi discovered Pinterest for podcast growth

05:05 Why Pinterest users behave differently than Instagram or TikTok users

06:22 Managing broken links and redirects on Pinterest

07:51 Is Pinterest oversaturated? Why that mindset holds creators back

09:01 Andi’s full Pinterest workflow from idea to promotion

10:03 Static pins vs video pins and what performs best

12:18 Using AI for pin titles, descriptions, and SEO

13:10 Where to link pins: blog, YouTube, or podcast players

14:55 Delegation, motherhood, and building sustainable systems

17:36 Custom workflows for different podcasting styles

19:25 Why batching increases long-term consistency

22:25 Helping clients align Pinterest strategy with business goals

25:23 Pinterest analytics and measuring real engagement

27:31 Pinterest SEO vs podcast SEO

28:43 How big Pinterest really is for creators

29:29 Top three actionable Pinterest tips for podcasters

32:18 Seasonal podcasting and avoiding burnout

34:15 Is Pinterest right for you? Free checklist

35:59 Where to connect with Andi Smiley

37:42 Final thoughts and wrap-up

Key Takeaways

• Pinterest supports scheduling and long-term discovery
• Pinterest users are action-oriented, not passive scrollers
• Static pins still perform extremely well
• SEO matters on Pinterest just like podcast platforms
• Consistency beats volume
• Seasonal podcasting improves content quality and longevity

🔗 Andi Smiley Links

• The Friendly Podcast Guide (Podcast): https://pocketcasts.com/podcast/friendly-podcast-guide-teaching-women-how-to-grow-a-podcast-without-burning-out/7c114ad0-673a-013a-d753-0acc26574db2
• Free Checklist – Is Pinterest Right for Me?: https://friendlypodcastguide.com/is-pinterest-right-for-me-checklist/