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Brand Is A Performance Strategy... A Conversation w/ Amy Lane
Where Voices Meet w/ Susan Goff
In this episode, we chat with Amy Lane about her journey from starting out at AT&T to roles at Lincoln Property, Lantower, and now Greystar. Beyond her impressive career in property management, Amy shares her experiences as a professional vocalist and how creativity informs her approach to branding. She dives into the art and strategy of brand, including her work on the Lantower rebranding. Stately, exploring how brand becomes a true performance strategy. Tune in for insights on aligning strategy with action, building authentic brands, and creating measurable impact in the multifamily space.
In our inaugural episode, we sit down with Susan Goff, Director of Marketing at Lantower, to explore her journey into property management. Susan shares her career story, industry insights, and her perspective on growth and opportunity in multifamily. From lessons learned along the way to strategies for success, this conversation offers a candid look at what it takes to thrive in the world of property management.
Behind the Portfolio takes you inside the world of multifamily. Each episode features operators, owners, vendors, and onsite teams sharing real stories, experiences, and insights. Practical, engaging, and approachable, this podcast gives you the inside track on the industry.