In this episode of Behind the Insights, OM1 CEO, Rich Gliklich, MD explores the groundbreaking advancements reshaping evidence generation in clinical research. From AI-driven automation in clinical trials to the power of passive data collection, discover how these innovations are reducing costs, accelerating research, and paving the way for personalized medicine.

0:00 Intro

0:46 Real-world data is reshaping how we generate evidence

2:26 Promising innovations addressing high costs and timelines in clinical trials

4:50 OM1 Center of Excellence

5:56 Automating evidence generation

7:49 Improving the speed and quality of data collection and analysis

8:55 Ensuring scalability and flexibility to meet diverse demands

9:30 Case Study: a unique approach with advantages over traditional methods

10:36: Wh ...