Are you tossing and turning over your exams, wondering if you will ever be able to launch a successful copywriting career? If you are constantly stressing about whether an English degree is actually worth it, or how you can stand out in a world obsessed with AI tools like ChatGPT, this episode of Behind the Future is exactly what you need. We are hanging out with Nicola Joyce, a freelance copywriter who has been crushing it in the fitness industry since 2004, to get the real truth about writing for a living.

Nicola’s story is the ultimate reminder that you don't need a perfectly mapped-out plan at seventeen. Even though she always loved writing stories and poetry at school, and dreamed of being a magazine journalist, she actually started out in London doing conference production, handling tasks she didn't even realise were copywriting! Afte ...