Takeaways

• A "wrong" first career isn't wasted. Isabella's esthetician training and years in sales and marketing all fed directly into the skills she uses today.
• UGC (user-generated content) is not the same thing as influencing. Creators don't need a following. They just need to make content brands can use.
• Authenticity keeps winning as a marketing trend precisely because it's the one thing AI can't replicate.

Summary of the episode

Taylor and Kelly welcome back a familiar face this week: Isabella Severson, who spent two years on the Moxie team before leaving earlier this year to travel through Europe. Isabella's path into marketing wasn't a straight line. She originally went to school to become an esthetician before realizing it wasn't the right fit, and a part-time opportunity at Moxie eventually turn ...