What We Learned From One Year of Consistent Podcasting

Takeaways

• Podcasting can be a powerful marketing tool for small businesses looking to build authority, improve SEO, and create consistent content.
• Behind the Brand has helped Moxie Creative strengthen client relationships, showcase its personality, and connect more deeply with the local business community.
• Year two will focus on smarter content repurposing, stronger guest planning, and continuing to highlight the people and businesses shaping St. Cloud.

In this special anniversary episode of Behind the Brand, Taylor, Kelly, and Macki from Moxie Creative reflect on one full year of podcasting and what the experience has taught them about branding, marketing, consistency, and community. The team shares why they started the podcast, how it has supported their small business marketing strategy, and the unexpected ways it has helped them grow stronger client relationships and build local connections.

They also talk candidly about the realities of creating content while running a busy agency, what has surprised them most over the past year, and how the podcast has evolved from a simple content idea into one of their favorite creative and strategic tools. If you are a small business owner, entrepreneur, or marketer considering podcasting as part of your brand strategy, this episode offers honest insight and practical inspiration.

Key Topics Covered:

• Celebrating one year of Behind the Brand
• Why Moxie Creative started a podcast
• How podcasting supports SEO and content marketing
• Using a business podcast to build authority and visibility
• Strengthening client relationships through conversation-based content
• The value of showcasing personality and approachability in branding
• Lessons learned from staying consistent with content creation
• Repurposing podcast episodes for YouTube, Pinterest, blogs, and social media
• Supporting and spotlighting the St. Cloud small business community
• Goals and ideas for year two of the podcast

Youtube: https://www.youtube.com/@wearemoxiecreative

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LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com