Takeaways

• Tourism marketing supports far more than travel. It contributes to local business success and regional economic growth.
• Convention and Visitors Bureaus play a strategic role in attracting events, promoting community assets, and shaping destination perception.
• Strong storytelling and digital strategy help communities compete, grow, and create lasting engagement.

In this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Rachel Thompson, Executive Director of Visit Greater St. Cloud, to explore the broader impact of tourism marketing. The conversation unpacks what a Convention and Visitors Bureau actually does, how destination ...