In this episode of The Behavioral Profit Podcast, host Debbie Longo welcomes sales coach Luke Jorgenson, a top 1% performer in the solar door-to-door sales industry. Luke shares how he transitioned from a high school teacher to a nationally recognized sales leader, leading ethical, high-performing teams for nearly a decade.

Now a coach for individuals and sales teams, Luke dives into what makes sales work — from mastering your pitch to building strong team culture. He explains why sales is a life skill everyone needs, not just salespeople. You'll learn the mindset behind effective selling, how to communicate value smoothly, and what leadership behaviors drive success in tough environments.

Learn more about Luke's Smooth Selling Framework:  ...