New aesthetic devices are constantly entering the market, promising incredible results, more clients, and increased revenue.

But before investing thousands of dollars into equipment, there are important questions every beauty professional should ask.

In this first episode of Beauty Babble: Technology Spotlight, Suzanne explores what professionals should consider before purchasing aesthetic technology—from understanding the science behind the claims to evaluating the true cost of ownership.

In this episode, we discuss:

✨ Why the first question shouldn’t be “What does this machine do?” but “Why do I need it?”

✨ How to evaluate technology claims and understand realistic results

✨ The hidden costs beyond the purchase price

✨ Consumables, maintenance, training, and long-term support

✨ Wh ...